Which of the following is an example of reflective motivation outlined by the COM-B framework when the target behavior is to prepare fresh meals at home?

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Reflective motivation in the COM-B framework involves cognitive processes that shape an individual's intentions and beliefs about engaging in a behavior. In this context, the target behavior is preparing fresh meals at home. The correct answer focuses on the belief system of the individual, emphasizing thought processes that guide decision-making.

Holding beliefs that following the coach's advice will help to support their goals illustrates reflective motivation because it reflects a person's conscious consideration of the benefits associated with the behavior. This belief influences their desire and intention to prepare fresh meals at home, as they connect the action to personal improvement and achieving their goals.

In contrast, having access to fresh ingredients, knowing cooking techniques, and having sufficient time to cook are more related to the capability and opportunity components of the COM-B model. While these factors are essential for enabling the behavior, they do not directly encompass the reflective motivational aspect that involves personal beliefs and intentions regarding the practice. Hence, the key to understanding this question lies in recognizing how beliefs and intentions play a crucial role in motivating individuals to engage in desired behaviors.

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